Multi-country market entry and local operations from one execution team
Company profile

A practical cross-border execution company

BTW Company Limited coordinates market entry, trade, employment, entity setup and ongoing operations through regional leaders and specialist partners

BTW team

Regional delivery model

Wenbo leads Japan delivery, May leads China delivery, and Michael leads Germany and European market support. BTW coordinates the full project across borders, functions and local specialists

Japan

Wenbo Zhu

Japan & multi-country program lead

Trilingual cross-border business professional with consulting, business development and international operations experience. Coordinates Japan setup, commercial development and multi-country delivery

China

May Zhang

China operations lead

China-market specialist with deep experience in accounting, trade, IOR/ExOR and operational delivery. Coordinates incorporation, compliance, product registration, trade and recurring operations

Germany & Europe

Michael

Director, Germany & Europe

Germany-based expansion specialist supporting European company setup, distributor development, compliance, mobility and ongoing local operations

Discuss your expansion with the appropriate regional lead

One inquiry reaches the right Japan, China or Europe lead

Free initial consultation →