How to enter Japan before hiring a country manager

BTW supports the commercial and operational work required to turn a market-entry plan into actual local activity

Start with evidence, not payroll

Define the ideal customer, test outreach and hold real buyer conversations before committing to a local executive hire

Build a 30–90 day test

Combine market research, target-account selection, outreach, interviews and a small pilot

Use local representation selectively

A Country Manager as a Service can create local presence while keeping fixed costs low